lucky dogs initially started off as a hot dog stand but has since expanded into a fast food business with multiple locations. located in the heart of the French Quarter in New Orleans, Louisiana, the business serves hot dogs that some can consider to be at “tourist price.” the company encapsulates New Orlean’s fun and silly environment.
with the redesign of their logo, a mascot was created to encapsulate the company’s fun vibe while also pushing to give the company an identity. the dog mascot’s eye lurks over the viewer with a ketchup smile filled with mischief.